By: Mark Hillary
I’m finishing Part 4 of What a Nun Can Teach You about Success in Business. Read Part 1, Part 2, and Part 3.
The convent I stayed in was a private retreat. Although it was my first, I’m familiar with the practice from friends who have visited in the past. But for those who weren’t familiar with the convent, the sisters included a handy binder with instructions, a schedule, and background info on the experience.
They covered just enough detail to help me know what to expect and how to enjoy the experience. This really helped eliminate the little bit of uncertainty I was experiencing on the first day. They took away the unknown – once that bit of fear was gone, I could immerse myself in the experience and relax.
The lesson here is an important one.
Reinforce The Sale
Once you’ve made a sale, include some type of follow-up (such as an automated email message or snail mail – such as a postcard) to emphasize to your customers that they’ve made the right choice. You should include information like:
- instructions on what to do if issues arise
- the benefits of why your service or product
- positive testimonials and reviews from others with an opportunity for them to give you one also
- frequently asked questions
- even challenges you know they may typically run into (i.e., personal trainers may warn clients of muscle soreness but reinforce that it means the muscles are rebuilding)
All of this keeps your customer engaged and gets them ready to buy from you again later.
So what do you have in place to reinforce the sale? Share with me in the comments section below.
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