When it comes to marketing, the music industry has a formula that’s been used for years to market its icons. The formula is: Put out a single on the radio first, then blanket the market with promotion, and finally schedule a big release party. This is how it’s always been done. That is, until pop-star […]
How to Cheaply Add PR to Your Marketing Mix
How to Cheaply Add PR to Your Marketing Mix: A New Twist on An Old Standard Press releases have been around since sliced bread, if not before. But, they just might be a dying breed. Why? If you’ve been keeping up on the news, then you know the newspapers are in trouble. They’re losing readers, […]