(Prefer to listen to this post? See the audio player at the end) It’s not easy owning your own business. You have to wear a hundred different hats, be every thing to every body, and work at warp speed to get everything done. After a few weeks or months of this, I know I can […]
8 Steps to Turn Your Holiday Into a Payday
Please raise your hand if you’ve ever felt overwhelmed by the holiday hoopla as a small business owner. You know how this goes, when you plan your holiday season you’re hit with stark competition and the next to impossible task of standing out from a sea of businesses trying to make their entire year in […]
4 Email Tools No Business Should Be Without
There are a few tools I use and recommend to simplify and amplify your email marketing efforts. In my mission to help you have a speedy marketing recovery, I thought I would share. 1. If you’re a Gmail or Google Apps user and stay up late nights responding to messages, like I do, you’ll […]
Keeping the Love: Why Clients Leave and What to Do About It
Are you operating under a false sense of security? Here you are, humming along, you’re attracting customers, money is coming in…But as a trailblazer, you don’t leave any stone unturned. Here’s the deal. Happy clients, customers and patients – the ones that love you – sing the loudest…to you. Unhappy ones sing to everyone else. […]
2 Truths and a Lie In Business
I make my living fixing and developing businesses and training entrepreneurs. On the training side, I have an exercise called 2 Truths and a Lie. In the exercise, people introduce themselves with 3 statements, 2 are true and one isn’t – the team must identify the lie. So here’s a truth, for free … There’s […]
How to Get Back to Business and End the Year Strong
How to Get Back to Business and End the Year Strong Ending strong is interesting because the emphasis is on the ending versus the beginning. So what I mean is, no matter where you start, you can finish better off than where you are right now. Isn’t that exciting? Here are some tips on ending […]
Can U Read Me Now? SMS for Small Business
Can U Read Me Now? SMS for Small Business We’re continuing my fab five’s of marketing where I’m outlining the key marketing tactics available to you as a small business. All you have to do is walk down the street and you’ll see them. Cell phones. Lots of them. We talk on our cell phones […]
How to Cheaply Add PR to Your Marketing Mix
How to Cheaply Add PR to Your Marketing Mix: A New Twist on An Old Standard Press releases have been around since sliced bread, if not before. But, they just might be a dying breed. Why? If you’ve been keeping up on the news, then you know the newspapers are in trouble. They’re losing readers, […]
Email Marketing Is Alive and Well
Email Marketing Is Still Alive and Well We’re covering my fav 5’s of marketing vehicles (tactics) in the next several posts. I’m purposely starting with my number one pick for marketing small businesses and non-profit organizations – email. When some people hear the words “Email Marketing” they automatically picture a graveyard. With so many new, […]
Does Your Marketing Need an Upgrade? Part 2 of 2
Does Your Marketing Need an Upgrade? Part 2 of 2 Too many times, those who finally find their rhythm in marketing make the mistake of sticking with something because it’s comfortable and familiar instead of upgrading to something that’s potentially more effective. You will miss out on benefits and business opportunities if you avoid making […]