When it comes to marketing, the music industry has a formula that’s been used for years to market its icons. The formula is: Put out a single on the radio first, then blanket the market with promotion, and finally schedule a big release party. This is how it’s always been done. That is, until pop-star […]
Can U Read Me Now? SMS for Small Business
Can U Read Me Now? SMS for Small Business We’re continuing my fab five’s of marketing where I’m outlining the key marketing tactics available to you as a small business. All you have to do is walk down the street and you’ll see them. Cell phones. Lots of them. We talk on our cell phones […]
How to Cheaply Add PR to Your Marketing Mix
How to Cheaply Add PR to Your Marketing Mix: A New Twist on An Old Standard Press releases have been around since sliced bread, if not before. But, they just might be a dying breed. Why? If you’ve been keeping up on the news, then you know the newspapers are in trouble. They’re losing readers, […]
Email Marketing Is Alive and Well
Email Marketing Is Still Alive and Well We’re covering my fav 5’s of marketing vehicles (tactics) in the next several posts. I’m purposely starting with my number one pick for marketing small businesses and non-profit organizations – email. When some people hear the words “Email Marketing” they automatically picture a graveyard. With so many new, […]
Does Your Marketing Need an Upgrade? Part 2 of 2
Does Your Marketing Need an Upgrade? Part 2 of 2 Too many times, those who finally find their rhythm in marketing make the mistake of sticking with something because it’s comfortable and familiar instead of upgrading to something that’s potentially more effective. You will miss out on benefits and business opportunities if you avoid making […]
Does Your Marketing Need an Upgrade? Part 1 of 2
Does Your Marketing Need an Upgrade? Part 1 of 2 Too many times, those who finally find their rhythm in marketing make the mistake of sticking with something because it’s comfortable and familiar instead of upgrading to something that’s potentially more effective. You will miss out on benefits and business opportunities if you avoid making […]
Missing small Opportunities to Market Your Business BIG?
Missing small Opportunities to Market Your Business BIG? Marketing guru, Dan Kennedy, re-known for his NO-BS Marketing strategies said, When working to build and improve a business, don’t waste a lot of time looking for the one big magic marketing strategy that will make all the difference in the world. Instead find a lot of […]